Banking preset

Banking & lending

Follow customers from branch or referral through application, underwriting, and funding — with applicants, co-applicants, and guarantors all on the same deal.

Customer · Prospect · Business5-stage pipeline
Speaks your language

The CRM, in your words

Choosing the Banking preset renames the core objects and statuses to the terms your team already uses — no setup project required.

Contacts include
Customer, Prospect, Business, Guarantor
Lead stages
New → Qualifying → Application → Approved → Declined
Pipeline
Inquiry → Application → Underwriting → Approved → Funded
What it looks like for you

Tuned to how you actually work

The Banking preset isn’t just relabeled fields — it changes what the CRM does for your team day to day.

Link applicant, co-applicant, and guarantor to one deal so your team sees the full picture in one place.

Every new application is routed to an owner automatically and arrives with its first follow-up task already on someone's list.

Separate branch, referral, and online sources to see what's actually funding.

In the box

What ships with the Banking & lending pack

These are generated from the pack itself, so this page cannot claim something the product does not install.

Custom objects

  • Loan
  • Account

Deal pipeline

  1. inquiry
  2. application
  3. underwriting
  4. approved
  5. funded
  6. declined
Automations
3

Automations

Guides
7

Guides

Templates
12

Templates

Question sets
6

Question sets

FAQ

Banking & lending questions, answered.

Yes — GENECRM ships a Banking preset that relabels contacts, stages, and the pipeline to Banking & lending vocabulary on day one, with automations, a REST API, and per-workspace database isolation included on every plan.

Choosing Banking seeds the contact kinds your world uses — Customer, Prospect, Business, Guarantor — and relabels every lead and pipeline stage to match, so the CRM fits on day one with no setup project.

Leads move New → Qualifying → Application → Approved → Declined, and once qualified they run as opportunities through Inquiry → Application → Underwriting → Approved → Funded. Every stage is visible on the board and reportable out of the box.

No — every label, stage, and pipeline is editable. Rename fields, reorder stages, add custom objects, or start from the neutral core and build your own vocabulary from scratch.

Yes. Every tenant-scoped table enforces Postgres row-level security with FORCE + WITH CHECK — isolation is enforced at the database, not the application layer.

Yes — switch presets any time in Settings as your business changes. Labels, stages, and playbooks update instantly across the whole app, and nothing you've already entered is lost.

Ready to work in your own words?

Start your free trial and switch presets any time as your business changes.

CRM for Banking & lending — GENECRM