A page that captures leads, and proves which version wins.
Publish a public capture page with A/B variants, and watch views and conversions per variant — every conversion becomes a real contact and lead.
A landing page is a name plus one or more variants — each with its own headline, subheadline, body, and CTA text. Publish it and it's reachable at a shareable public URL scoped to your tenant and page slug. Every visit serves one variant, weighted-random across the published variants, and counts a view against it; every submission counts a conversion against that same variant and creates (or matches) a contact plus a new lead, tagged with the page's lead source. The page list shows total views and conversions per page and a live conversion rate per variant, so you can see which headline is actually winning without exporting anything.
Build with A/B variants from the start
A page isn't one fixed layout — it's a set of variants (A, B, and beyond), each with its own headline, subheadline, body copy, and call-to-action text. Add a second variant any time to start a test without standing up a second page.
- Each variant can carry its own weight, controlling what share of traffic it gets
- Variants can be added, edited, or removed after a page is live
- The variant with the best live conversion rate is flagged automatically
Every page gets a shareable public URL
Publishing a page makes it reachable at a public, unauthenticated URL scoped to your tenant and the page's slug — no login required for a visitor to see it or convert on it.
- Draft pages stay private; only published pages are publicly reachable
- Unpublish at any time to pull a page down without deleting it
- The public endpoint is rate-limited and honeypot-protected against spam submissions
Weighted variant serving, tracked per visit
Each visit to a published page's public URL picks one variant at random, weighted by that variant's configured weight, and counts a view against it — so traffic splits the way you configured it, not 50/50 by default.
A conversion becomes a real contact and lead
Submitting a page's form doesn't just log a metric — it creates a contact (or matches an existing one by email) and a new lead sourced from that page, so a landing-page conversion drops straight into your pipeline instead of sitting in a separate marketing tool.
- Conversions count against the specific variant that was served
- New leads are tagged with the page's configured lead_source
- Existing contacts are matched by email, not duplicated
- A campaign-specific promo page with two headline variants to see which converts better
- A gated content offer that captures a lead the moment someone submits
- An event registration page tracked separately from your main site
Landing pages — common questions
No — build the page and its variants in the CRM UI, hit publish, and it's live at its public URL immediately.
Each visit picks a variant at random, weighted by that variant's configured weight — set matching weights for an even split, or skew traffic toward the variant you want to favor.
GENECRM records a conversion against the variant they saw, creates or matches a contact by email, and creates a new lead sourced from that page — visible in your pipeline right away.
Yes — submissions are rate-limited per page and checked against a honeypot field before a contact or lead is created.
Yes — unpublishing removes it from the public URL but keeps the page, its variants, and its view/conversion history intact.