Speaks your language
The CRM, in your words
Choosing the Education preset renames the core objects and statuses to the terms your team already uses — no setup project required.
Accounts are
Familys
Contacts include
Student, Prospect, Applicant, Alumnus
Lead stages
Inquiry → Applied → Admitted → Enrolled → Declined
Pipeline
Inquiry → Application → Review → Offer → Enrolled
What it looks like for you
Tuned to how you actually work
Track every applicant from inquiry through offer to enrolled.
Group students, parents, and guardians under one Family record.
Log tours and events as activities on the student timeline.